|
PART
ONE |
eBay for the
Beginner |
12 |
| Section One |
The Basics: Especially for the
Beginner |
12 |
| Chapter 1 |
Get Started on eBay in 5 Minutes
Take the First Step -
Register at eBay.com
Create a Seller's Account
Sign Up for Paypal |
13
13
15
15 |
| Chapter 2 |
eBay Basics 101: Beginner's Guide to
eBay The eBay
Auction
How to Browse eBay
eBay Language
How to Use My eBay to Keep Track of Everything
SafeHarbor
eBay Feedback
How to Find What You're Looking For
Find Something You Like?
How to Bid
Buy Your First Item
If You Have a Bad Deal
The Auction Process from Start to Finish
eBay Seller Fees
Dealing With Non-Paying bidders
Your eBay About Me Page
What About Taxes?
eBay Community & Help
What to Expect Next |
16
16
16
17
23
25
26
26
29
33
37
39
42
46
47
48
48
48
50 |
|
PART
TWO |
Your Step-by-Step
Guide to Selling on eBay |
52 |
| Section Two |
What Should I Sell? |
52 |
| Chapter 3 |
What Sells on eBay
Why Do People Buy on eBay?
What Is Sold on eBay (And Elsewhere Online)?
Start Brainstorming!
Sell Your Garage Sale Items |
53
53
54
58
58 |
| Chapter 4 |
The Most Profitable Items on eBay
Sell Unique Items With Added
Value
Why It's Critical to Find Your Niche
Turn Your Hobby into Profit
A Typical Brainstorming Session
How I Started on eBay
Are You Selling the Right Product? 10 Point Checklist |
59
59
61
62
63
65
66 |
| Chapter 5 |
Even More Selling Ideas & Examples
Profitable Niche Ideas &
Examples
Write Your Own E-Book
Damaged or Broken Items
Is Speculation a Profitable Venture?
If You Can't Find Your Niche, Experiment! |
68
68
72
73
74
76 |
| Chapter 6 |
Items You CAN'T Sell on eBay
Prohibited & Restricted
Items |
77
77 |
| Section Three |
Expert Bargain Shopping = Huge
Profits |
87 |
| Chapter 7 |
Become an Expert Bargain Shopper
Crash Course - Bargain
Shopping 101
Rule #1: Buying Offline Is Profitable
Rule #2: Dig Deep for High Profits
Rule #3: Knowledge Equals Profits
Rule #4: Try to Pay 10% or Less
Rule #5: Be a Disciplined Buyer
Rule #6: Build Relationships With
Suppliers
Rule #7: Keep Good Records
Bargain Shopping 201 - Local Sales
Local Auctions, Mail Order Catalogs & Online Sources
The More You Know...Online Resources |
88
88
88
88
88
94
95
96
96
96
102
103 |
| Chapter 8 |
Where & How to Find the Best Bargains
Bargain Outlets
Individual Sellers
Traditional Auctions
Government Auctions & Sales
Other Offline Sources
Internet Sources
Sell Items You Don't Own
Twelve Ways to Build Your Bargain Source List
Safe Online Buying Tips |
111
111
116
118
119
125
128
129
133
137 |
| Section Four |
How to SELL Your Products |
140 |
| Chapter 9 |
How to Write a Great eBay Ad
Write a Title That Grabs
Your Reader's Attention
Open With a Strong Headline
Be Specific About What You're Selling
Grade Your Collectibles
Payment & Shipping Terms
Make Your Ads Easy to Read
Offer a Strong Money-Back Guarantee
Eight SALES-KILLING Habits to Avoid
Strongly Close Your Description
Include a Picture of Your Item
The eBay Ad
Checklist |
141
141
146
147
150
154
155
157
158
159
160
161 |
| Chapter 10 |
Advanced Copywriting: How to Write to
Sell Your Unique
Angle as a Seller
Write Like You Talk
Make Your Page Easy to Read!
Use Power Words that Sell, But Do So in Moderation
Effective Headlines Increase Your Sales Up to 1500%
Write for Your Target Audience
Point Out Features; Stress Benefits
Appeal to Your Reader's Emotions First
Find Multiple Ways to Say the Same Thing
Write in a Positive Tone
Answer All Possible Objections
Build Confidence to Build Sales
SALES-KILLING Mistakes to Avoid
Every Sentence You Write Should Help Sell Your Item
Get Your Masters in Copywriting!
Copywriting 101
Checklist |
162
162
163
165
166
167
168
172
173
174
175
175
178
179
180
181
182 |
| Chapter 11 |
eBay Sellers Guide to HTML
Where to Obtain Free
software
The Most Important HTML Tags |
183
184
185 |
| Chapter 12 |
Increase Your Sales With Pictures
Four Step Picture Tutorial
Step One: Take a Picture
Step Two: Edit or Process Your
Picture
Step Three: Upload Your Picture
Step Four: Put Your Picture on eBay
Find Pictures on the Web |
191
192
192
196
198
199
199 |
| Chapter 13 |
How to Comply With eBay's Rules
Prohibited & Restricted
Items
Listing Violations
Additional Rules & eBay Investigations
What eBay Doesn't Investigate
How to Report Violations |
202
202
202
211
214
214 |
| Chapter 14 |
Listing Tips & Strategies for Maximum
Profits How to Post
Your Listings to eBay
Understand the Selling Process & Fees
When to End Auctions to Maximize Profits
ID Verification
What Will Work Best for Your Item?
List Your Item to Maximize Exposure
The Basics
Pictures & Details
Optional Features
Payment & Shipping
eBay's Final Value Fees
Monitoring & Editing Your Listings
Re-listing Your Items
List to Sell
Checklist |
216
216
217
217
219
219
220
220
222
233
236
237
238
241
243 |
| Section Five |
After the Auction Ends |
245 |
| Chapter 15 |
Collecting Payment & Customer Contact
The Big 3 Payment Options
Using Paypal on eBay
Other Payment Options
eBay Checkout
Payment Deadlines
How to Contact Your Customers
When to Contact Your Customers
Leaving Feedback
Dealing With Bad Bidders |
246
246
248
249
250
252
253
254
256
256 |
| Chapter 16 |
Packaging Your Items
What Packaging Should You
Use?
Padding Materials - What & How Much?
Where to Find Low-Cost Supplies
21 Rules & Tips for Safe Packaging
Postal Scales & Postage Meters
Personalizing & Advertising |
259
259
260
260
262
264
264 |
| Chapter 17 |
Shipping Your Items
Choosing the Right Carrier
Freight Services
Helpful Shipping Services
Charging Your Customers
International Shipping
Hire Someone Else! |
267
267
271
272
273
275
276 |
| Chapter 18 |
Essential Record Keeping
Track Inventory
Sales Records
Record Your Expenses
Save Important Documents
Report Earnings |
277
277
278
279
280
280 |
| Chapter 19 |
Build a Great Reputation to Build
Your Sales Why Your
Reputation Is Important
The Feedback Forum
How to Build & Maintain a Great Reputation
How to Leave Feedback |
282
282
282
283
286 |
|
PART
THREE |
eBay As a Career:
The Expert Chapters |
289 |
| Section Six |
You Need a Goal-Oriented Plan |
289 |
| Chapter 20 |
What Do You Want From Your Business?
15 Questions for Your
Business |
290
290 |
| Chapter 21 |
Regulations You Need to Know |
296 |
| Section Seven |
Manage Your Time & Maximize
Your Profits |
299 |
| Chapter 22 |
Attract More Customers & Boost Your
Profits Your Very
Own eBay Store
Link Exchanges with Other Sellers
Advertisements on Discussion Groups or E-Zines
Your Own Opt-In E-Zine for Previous/Potential Customers
Your About Me Page on eBay
eBay Powerseller Program
Strategies Employed by Other Successful Sellers
Promotions in Your E-Mail Communications
The Simple Way - Word of Mouth
Advertisements Targeted Toward Your Local Market
Advertisements in Specialty Magazines
Advertisements in Appropriate Mailing Lists
Your Own Profitable Website
Targeted Pay-Per-Click Advertisements
Analyze Your Profits - What's Making Money and What Isn't? |
300
300
304
305
306
307
307
308
308
309
309
309
310
310
310
312
313 |
| Chapter 23 |
Auction Management Services
What About Management
Services Can Do for You
How to Choose the Right Service or Software |
314
315
316 |
| Section Eight |
Summing It All Up |
321 |
| Chapter 24 |
So, Are You Ready for This?
The Complete To-Do List |
322 |
| Chapter 25 |
It's Time for Your eBay Business to
Take Off! |
333 |
| Appendix |
Helpful Links &
Freebie Directory |
335 |